Do you venture into the retail jungle on Black Friday? Do you brave the unruly crowds, the long lines, and the the potential for violent outbreaks over the last item on the shelf? If so, you obviously aren’t the only one. It’s the single biggest shopping day in America. And it is (cringe) enjoyed by millions.
This is one of those things that truly demonstrate the differences between people. You see, I would rather have painful dental work then go shopping on Black Friday. I simply can’t wrap my mind around the idea that people really enjoy this event. I don’t get it. I understand the desire to get a bargain. Everybody wants to get a good deal on an item they intend to purchase. But it’s more than just discounts. Many people who shop on Black Friday aren’t painfully heading to the store because it’s the only way they will be able to afford that new game console for their kid. No, they actually enjoy it. Perhaps I’m just naive, but this does not compute.
With that said, I must make a confession. I went to Target last night (Black Friday Eve) at 10:30 PM. Yes, I did. But I wasn’t shopping for TV’s, games, DVD’s, etc… No, I put my life in danger for…. diapers. Yep, it’s true. We ran low on diapers and I realized I either had to go last night or today on Black Friday. Target opened at 9:00 PM last night. When I arrived the parking lot was overflowing. Believe me, I almost turned around and went home. But I decided to go inside and see how bad it was. When I went through the doors I was amazed to see that the checkout lines weren’t bad. They looked like everyday lines. So I grabbed some diapers and headed to the cashiers. When I arrived though, I discovered a horrific scene. They had rope lines, and the beginning of the line started way down by the cleaning and beauty supplies. The line weaved up and down these aisles until they reached the area where the checkout stations were. And the person working the line would only allow a few people at a time to advance to the checkout area. Nooooo!!! I was fooled, deceived, burned! But I was already committed. So I got in line. And I have to tell you I felt like a complete ID10T. Here I am standing in the longest retail line of my life, holding nothing but diapers. It was, awkward. But my beautiful little daughter means more to me than anything so yes, I will risk life and limb on Black Friday eve to get her what she needs.
I hope everyone enjoys the day today. For those of you shopping, have at it! Enjoy! And I hope it is everything you want it to be. I’m happy for you. I love seeing people who are passionate about things and who enjoy special events. But for me, I’ll steer clear of retail establishments today. That’s just me. We can be different. It’s okay.
One final thought. Do you know what the phrase Black Friday means? The phrase has evolved over the years, but the common understanding is that it means this is the point in the year that a lot of retailers actually start making a profit. If you are not making a profit, you are in the red. If you are profitable, you are in the black.
UPDATE: forget what I said about enjoying your day and me being happy for you if you enjoy Black Friday. Just strike that from the record. After watching the following video, if you really enjoy this type of thing you are a sick, twisted, crazy, disturbed individual.